Hi, I’m
Helena!

I’m a 22-year-old Brazilian graphic designer and I’ve been working in design for 4 years. I have a degree in Design and work mainly with branding, editorial design, and print and digital projects. I love turning ideas into visual projects that have identity and personality and tell good stories.

Come take a look at some of my work!

Helena smiling in a studio, next to a lit lamp

Here’s some of my work!

Children’s Sensory Book

Editorial
Sensory Book

Museum Rebranding

Branding
Museum

Editorial Mpox Infographic

Editorial
Infographic

Cabin Brand Identity

Branding
Cabin

Nostalgic Magazine

Editorial
Magazine

My journey (so far)

  1. 2022

    First role as Graphic Designer

    Started my career as a graphic designer at a brewery, working with marketing and creating print and digital materials to bring the brand’s beers to life.

    Medal from Helena’s first job as a graphic designer

  2. 2023

    Agency & Freelance Work

    Started working with marketing agencies and taking on freelance projects, exploring different industries and creating everything from branding to print and digital materials.

    Helena working at a desk during her agency and freelance years

  3. 2025

    Graduation

    Graduated in Graphic Design from UniSatc in Criciúma, Brazil. For my final project, I developed a sensory book designed for children on the autism spectrum.

    See project
    Helena at her graduation ceremony

  4. 2025

    Dablion Agency

    Joined Dablion, a marketing agency based in Massachusetts, where I expanded my experience in graphic design, professional photo editing, and editorial campaign development.

    Helena working on a monitor at Dablion Agency

  5. 2026

    IED Firenze Summer Course

    Attended a summer course at IED Firenze, Italy, where I had the opportunity to develop a complete branding project for a real museum.

    See project
    Helena in Florence during the IED Firenze summer course

hit me up!

© 2026 Helena · Hel Design

made by @gustavorezin