Museum Rebranding

This project was developed during the Advanced Graphic Design Summer Course at the Istituto Europeo di Design (IED) in July 2026. The brief focused on creating a rebranding and wayfinding system for the Museo di Antropologia e Etnologia di Firenze, with the goal of strengthening its visual identity and enhancing the visitor experience through a clear and cohesive signage system. The project combined research, strategy, concept development, and the application of a comprehensive visual language that bridges the museum's historical heritage with a contemporary design approach.

• Branding
• Wayfinding
• IED Firenze